Colour has extraordinary power: inspirational and enticing, it influences our mood, our style and our surroundings. UNIQLO embraces this stylish spectrum with 50 Colours of Cashmere, its kaleidoscopic knitwear line, and to celebrate the range we asked five tastemakers to share their thoughts on life’s rich rainbow.

50 Shades Of Chic

Mary Poppins had her magical carpet bag, and for those in search of an equally roomy, real-world design there’s the Orla Kiely tote. A clever mix of retro prints and practical shapes lies behind her chic carry-alls – that, and a secret spoonful of style!

Practically Perfect In Every Way

With summer vacations now a distant memory, we’re appointing October our ‘City Break’ month, curating chic capsule wardrobes for our favourite destinations. From Copenhagen cool to pure Parisian chic, our getaway edits speak the global language of glamour…

Your Passport To Style

Rifle through any fashion-lover’s wardrobe, and in amongst the big-league brands you’re certain to find a clutch of clever buys from Zara. More than a mere catwalk copyist, Zara delivers its own accessible spin on modern style, from cutting-edge looks to contemporary classics. Need further proof? Check out our chic fall curations…

The New Gen Z

Think of Uniqlo, and accessible, tech-savvy style springs to mind, but the brand is also revered for its designer collaborations. This fall it’s invited high-fashion icon Clare Waight Keller to create UNIQLO : C, bringing effortless chic to daily dressing.

The Art Of Everyday Elegance

Just like your wardrobe, your home reflects your personality: whether you’re an elegant minimalist or a chic colour-lover. We’ve joined forces with interiors brand Neptune to curate two striking spaces – ideal inspo for a new-season room refresh.

Feed Your Imagination

September’s back-to-school mood conjures memories of stiff shoes and scratchy uniforms. So it’s bliss to discover an effortlessly easygoing vibe. Think soft knits, supersized shirting and the fuss-free polish of black. FW23 is here and it feels fabulous…

Strolling Into The New Season, Like… 

It’s never easy saying goodbye to summer, but the frisson that comes with fall’s fresh new looks more than makes up for it. And FW23 is a delight, packed with nonchalantly wearable designs, classic hero pieces and a hint of dark desire. Love is in the air…


Fall In Love 

Shirts have shot up the style rankings, elevated from workwear staple to on-trend essential. Between our thirst for utility chic and the rise in hot shirting brands, this wardrobe basic has turned statement buy. So roll up your sleeves and start shopping.